2013

Latvia’s Golden Code of Conduct to be unveiled on Town Hall Square

On August 8, Cūkmens (Pigman), the mascot for JSC Latvia’s State Forests’ (LVM) campaign “Don’t Litter in Forests!”, will unveil Latvia’s first Golden Code of Conduct. Cūkmens has surveyed Latvians, establishing norms of decorum, as well as specific forms of behaviour that Latvians consider inappropriate. For example, 31 percent believe that eating noisily or appearing “half-naked” in public is unacceptable. 95 percent point out that it is absolutely unacceptable to toss paper, cigarette butts and packaging onto the street or in forests.

Unveiling the special environmental object – Latvia’s Golden Code of Conduct, which will reveal to each and everyone the basic principles of good conduct in Latvia in a creative and easy-to-understand manner, Cūkmens will address both residents and guests, urging not to litter in Latvia’s forests, and popularizing Latvia as one of the world’s greenest countries.

We invite media representatives to the presentation of the research study “Don’t Be a Pig or How to Behave in Latvia” and the unveiling of Latvia’s Golden Code of Conduct on Rīga’s Town Hall Square at 11 a.m. on August 8.

Event participants:

Armands Slokenbergs, Latvian Tourism Development Agency Director

Arnis Kaktiņš, Marketing and Public Opinion Research Centre SKDS Director

Cūkmens, LVM protector of clean and tended environment

Tomass Kotovičs, LVM Communications Department Head

Programme:

The results of the survey “the Golden Code of Conduct” in Latvia or the most unacceptable behaviour;

Latvia in the eyes of tourists – the Latvian Tourism Development Agency’s data on Latvia’s advantages among other countries;

The unveiling of Latvia’s Golden Code of Conduct.

We would appreciate if you could confirm your participation by e-mailing Madara Pule This email address is being protected from spambots. You need JavaScript enabled to view it. or calling 28 800 780.