2010

ENVIRONMENTAL POSTER DESIGNED BY A SCHOOLGIRL CALLS FOR TREE PLANTING

Starting from February, the streets of Riga and other Latvia’s cities will feature the poster Aizbiedē smoga spoku – iestādi savu koku! (Scare away the smog ghost – plant your tree!) designed by Elīna Kļaveniece, a 10^th grade student of Iecava Secondary School.

The poster was made for the Creative Advertising Contest Cita Holivuda (Other Hollywood) within the social campaign run by JSC “Latvijas valsts meži”, SEB Bank, Clear Channel and Junior Achievement Association.

A total of 950 advertising entries were submitted for the contest, of which 260 entries were devoted to the social campaign’s assignment Iestādi savu koku! (Plant your tree!). The number of the submitted entries has doubled compared to last year. Tomass Kotovičs, Head of LVM Communication Division, admits: “We are truly happy that students have displayed such activity in creation of a social poster. This year’s assignment was quite challenging: the contestants had to design a poster which clearly communicates the message that trees should be planted not because Latvia lacks them, but because they absorb carbon dioxide while producing oxygen, which is essential for breathing. The winner Elīna has managed the task well.”

Up until now, the poster created by the last year’s winner Jānis Spurdziņš, a student of Babīte Secondary School, has been seen on many outdoor advertising stands. The poster depicts a stylized zip-fastener which connects nature and people and calls for taking part in forest cleanup events.

Participation in the contest Cita Holivuda offers a great opportunity for schoolchildren to experience what it feels like to be an advertising agency employee and to test their ability in ad-making. It is a way to show others one’s creativity and express one’s views, by designing an advertisement of a product or a social advertisement.