2021

JSC "Latvia's State Forests" Receives Two Awards in the Top of the Most Beloved Brands in Latvia

The most popular brands in the Baltics and Latvia were praised at the Top Brands Award Ceremony. The brands were assessed in seven categories according to the public opinion. This year, JSC “Latvia's State Forests” (LVM) received the highest rating in two categories: the greenest brand and the most humane brand.

For the fourth year in a row, LVM has managed to maintain its leading position as the greenest brand in Latvia, where people value the brand's “greenliness” or environmental friendliness. The natural cosmetics brand MÁDARA ranked second in Latvia's greenest top followed by Venden. LVM also ranks first in the most humane brand category followed by Swedbank in second place, and LMT – in the third place.

“I would like to thank people in Latvia for their trust and appreciation of our work! It is a recognition for the Latvian forest industry as a whole and a dedication to our country's forests. Year after year, we work so that residents of Latvia would have the opportunity to go to forest free of charge and enjoy forest as a place for emotional and physical therapy in an orderly and well-maintained environment. Sustainable forestry not only gives inspiration, but also provides stable jobs in the regions of Latvia. We will continue to work to enhance prosperity in Latvia and increase the opportunities for Latvian residents and guests to have pleasant and good quality recreation in a safe environment in Latvia's State forests,” says Tomass Kotovičs, Head of LVM Communication Unit. 

H&M won the laurels in the category of the greenest brands in the Baltics, whereas Swedbank received the title of the most humane brand in the Baltics.

The most beloved brands were selected for the seventeenth time this year in Latvia, but for the third time in the Baltics. The top allows companies to gain insight into the public opinion and find out how their brand is rated. The results are determined by the residents of the Baltic countries based on the lifestyle study carried out by Brand Capital.